Thursday, August 19, 2010

Be A Good Example, Marketers!

Like many nerds, when something bugs me I take to the internet.
(It's how we function. It's how fewer things get blown up. Hiss!)

As sports writer Tim Cowlishaw says, you know what really grills my Chilean sea bass? 

(btw holy fucking shit that is scary looking-- no wonder we eat them)

As a marketing professional (shut up, being unemployed does not make me less professional) it really grinds my gears when marketing companies SUCK at marketing themselves. Why would a client give you piles of money to market them if you can't even market your damn self. 

When I'm reading job listings and there is actually company information (oh yes, why the hell do so many ads NOT list the company? stupid.) I actually do some research on the company. We all should. And probably oh, 8 times out of 10, the marketing company that wants a gajillion years of experience for $15/hr can't even market itself. Shocking. Stop being a cheap ass, hire someone who is good at their job (and pay them accordingly), and market yourself. It is both hypocritical and bad business to stress the importance of social media and internet presence to your clients and potential clients and then not follow your own advice. 

But all of our clients are referrals! That's fabulous! We're well connected! Super. But what happens when times are tough, or something causes the relationship to go bad? You know how they say to not do business with friends...? Shit happens! Those same warm fuzzy relationships are also a huge pain in the ass when their accounts are behind on payment. No one wants to go there with a friend or family member. You still need to have a marketing strategy now so that when times aren't fabulous (like now?) you are prepared. 

Even if you never need to delve into the art of bringing in new business because of a great pool of referrals, at the very least you should set a good example for your clients!


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