Wednesday, December 8, 2010

Job Listings Astound Me

Aside from the obvious listings where companies want people who are REALLY overqualified for absurdly low wages (I was recently interviewed for a managerial position that started at minimum wage for 30 days and then offered the possibility of $13-16/hour based on performance. Manager. Wow. No.) another thing I've seen lately demonstrates such a lack of understanding of social media, and even marketing in general. What I'm talking about is job listings that require a candidate to have a large following on Twitter or lots of friends on Facebook. 

Um, what does how many personal friends and family I am connected to on Facebook have to do with the people I'd be marketing your products to? Running a corporate Facebook account is not as simple as just spamming the crap out of friends and family you are already connected to. I would imagine a lot of my friends and family would very soon remove me from their contact lists if I started to do that. Just because I do social media doesn't mean my Facebook and Twitter accounts are made up with Joe Anyone I can just spam crap to. Give. Me. A BREAK. 

I have Facebook for the same reason any other Joe has Facebook. To keep in touch with people and kill time. When I am managing a corporate Facebook account for a client, I target specific people to become fans. People who oh, I don't know, fit the target demographic? Your product's target demographic is PROBABLY not "oh just anyone our marketing person happens to be friends with". Get real!

I also don't like the notion that just because someone has tons of friends on Facebook or followers on Twitter means that they're some great social media guru. Quality over quantity, people. I'd take a smaller amount of followers who actually engage with me and interact over a gazillion people (most of whom are probably just trying to spam you in the first place) who are following me just to follow me (probably in hopes I'll follow them back so they can spam me with their RSS feeds).


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