Sunday, July 25, 2010

Free Returns on Women's Plus at Old Navy

I got an email a couple days ago from Old Navy announcing "You asked, we listened!", saying now returns of all women's plus size merchandise will be free.

Okay, let me dissect the PR spin and tell you what really happened.

First, Old Navy took plus sized merchandise out of their stores and made it online-only, making shopping for clothes that much harder on plus sized women. 

At least returns were free. In other words, we could order our stuff, pay for shipping (!! ugh), but at least we could return it and not get docked for return shipping if the stuff didn't fit. Annoying as hell, but not that bad.

But then that changed! They started to charge you $7 return shipping on a plus sized return. I have a couple of tops I didn't like at all but kept because the $7 return shipping charge would have cut my return amount in half. Not worth it! The uproar was huge in the plus sized community. So when I read "you asked, we listened!" it gives me a chuckle because what I bet happened was Old Navy got a barrage of "WTF" emails from angry customers who were sick of being treated like second class citizens. 

The email states this change is for a "limited time only". Why would they make a big deal out of listening to their customers' requests if only to make it a limited time offer? That's ridiculous. Old Navy, get your head out of your ass. 

Meanwhile, Target's plus sized clothes are starting to improve every season. Just saying. ;)


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